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500 Festival Launches

New website will serve as information hub for all of the organization’s running programs and events

INDIANAPOLIS (April 16, 2015) – The 500 Festival, a nonprofit organization providing life-enriching events for Indiana and celebrating the legacy of the Indianapolis 500, today announced the launch of, a new website for its running programs and events. will feature quick, easy-to-find information and resources for: the OneAmerica 500 Festival Mini-MarathonFinish Line 500 Festival 5Kthe 500 Festival Miler Series, presented by OrthoIndythe Chase 500 Festival Rookie Run, and the 500 Festival KidsFit Program. The 500 Festival hopes that by grouping all of the organization’s running programs and events, it will offer the community a more comprehensive overview of its offerings and the impact that these events have on the community.  


Created to provide participants of the 500 Festival’s running and walking events with an optimal experience, is mobile friendly and features a clean, intuitive design and improved functionality. The website, which is live today, also features easy access to registration for the 500 Festival’s wide range of running and walking events as well as its official merchandise.


" blends functionality with personality. Not only does it feature critical information for participants, it’s bright, fun, and engaging - all characteristics that we feel embody our running and walking events,” said Bob Bryant, president and CEO of the 500 Festival. “ provides visitors with a comprehensive overview of our running and walking events and truly paints the picture of how our participants are helping impact our community and our state.”


“As an avid runner and nine time Mini-Marathon participant, it was rewarding to use past race experiences to create a website for our participants,” said Kim Gale, director of marketing for running events and programs at the 500 Festival. “We hope that visitors will use the website as a resource for relevant event information. And, as we continue to add fresh new content, we hope that it will serve as inspiration for anyone looking to make our programs and events part of their health and fitness journey.”


The launch of comes just in time for the 39th OneAmerica 500 Festival Mini-Marathon is the nation’s largest half-marathon and will be held on May 2, 2015. The OneAmerica 500 Festival Mini-Marathon is the 500 Festival's largest fundraiser and a vital part of the city’s civic fabric. Proceeds from the race help support the 500 Festival's free program and events. The 13.1-mile course stretches from downtown Indianapolis to the famed 2.5 mile oval at the Indianapolis Motor Speedway and ends downtown in Military Park. The OneAmerica 500 Festival Mini-Marathon is sponsored by OneAmerica, Finish Line, Franciscan St. Francis Health and Meijer. The Mini-Marathon will be broadcast to the Indianapolis market on WTHR, Channel 13.


To learn more about the OneAmerica 500 Festival Mini-Marathon, or to register, visit:


About the 500 Festival

Founded in 1957, the 500 Festival is a not-for-profit organization that produces more than 50 life-enriching events and programs while celebrating the spirit and legacy of the Indianapolis 500 and fostering positive impact on the city of Indianapolis and state of Indiana. One of the largest festivals in the nation, each year more than half a million people attend an event or program produced by the 500 Festival. Since its founding, the 500 Festival has contributed more than $350 million in economic value to Indianapolis. To learn more about the 500 Festival, please visit, follow us on Twitter @500festival, or on Facebook.



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