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ASICS America Named Official Footwear and Apparel Sponsor of the 2015 OneAmerica 500 Festival

03/10/2015

INDIANAPOLIS (March 10, 2015) – The 500 Festival, a nonprofit organization committed to enriching the quality of life for Indiana residents, today announced that true sport performance brand, ASICS America, will serve as the official footwear and apparel sponsor of the 2015 OneAmerica 500 Festival Mini-Marathon. Now in its 39th year, the OneAmerica 500 Festival Mini-Marathon is the nation’s largest half-marathon and will be held on May 2, 2015.

 

“The OneAmerica 500 Festival Mini-Marathon is an iconic event within the running and walking community – locally and internationally,” said Bob Bryant, president and CEO, 500 Festival. “ASICS has shown such a great commitment to major running events including sponsorship of the ASICS LA Marathon and TCS New York Marathon and we are very proud to have them as a partner to assist us in continuing a tradition of providing participants with a first-class experience.”

 

“We’re excited to partner with the 500 Festival. We know half marathons are an extremely popular distance amongst runners and that the 500 Festival provides an exceptional race experience,” said Greg Macias, director of marketing, ASICS America. “We’re looking forward to supporting every one of the committed runners and walkers.”

 

Through the partnership:

·         All OneAmerica 500 Festival Mini-Marathon participants will receive an ASICS gender specific, long-sleeve, performance shirt. To view the Mini-Marathon participant shirt, click here.

·         All Finish Line 500 Festival 5K participants will receive with an ASICS, gender specific, short-sleeved, performance shirt

·         ASICS will have a presence at 500 Festival running and walking events, including the 500 Festival Mini-Marathon Expo, 500 Festival Post Race Party and each event within the 500 Festival Miler Series, presented by OrthoIndy

·         Exclusive ASICS merchandise will be available for sale at the 500 Festival Mini-Marathon Expo

 

The OneAmerica 500 Festival Mini-Marathon is the 500 Festival's largest fundraiser and a vital part of the city’s civic fabric. Proceeds from the race help support the 500 Festival's free program and events. The 13.1-mile course stretches from downtown Indianapolis to the famed 2.5 mile oval at the Indianapolis Motor Speedway and ends downtown in Military Park. The OneAmerica 500 Festival Mini-Marathon is sponsored by OneAmerica, Finish Line, Franciscan St. Francis Health and Meijer. The Mini-Marathon will be broadcast to the Indianapolis market on WTHR, Channel 13.

 

To learn more about the OneAmerica 500 Festival Mini-Marathon, or to register, visit: www.indymini.com.  

 

About the 500 Festival

Founded in 1957, the 500 Festival is a not-for-profit organization that produces more than 50 life-enriching events and programs while celebrating the spirit and legacy of the Indianapolis 500 and fostering positive impact on the city of Indianapolis and state of Indiana. One of the largest festivals in the nation, each year more than half a million people attend an event or program produced by the 500 Festival. Since its founding, the 500 Festival has contributed more than $350 million in economic value to Indianapolis. To learn more about the 500 Festival, please visit www.500festival.com, follow us on Twitter @500festival, or on Facebook.

 

About ASICS

Anima Sana In Corpore Sano, meaning "A Sound Mind in a Sound Body," is an old Latin phrase from which ASICS is derived and the fundamental platform on which the brand still stands. The company was founded more than 60 years ago by Kihachiro Onitsuka and is now a leading designer and manufacturer of performance athletic footwear, apparel and accessories. For more information, visit www.asics.com.

 

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